Engaging throughout the Brand Broadening Exercise

Brand broadening simply means an extension of the existing brand and this can be done launching new products and services within the portfolio of the existing products and services. For instance, P&G (Procter & Gamble) launched Crest White strips (a tooth whitening product) in the year 2000 when the oral care business appeared to be static. Within a year, Crest White strips clocked a revenue of $200 million! That’s the power of brand broadening. Paid services offer Brand Broadening Exercise.

The theories of marketing say that a product passes through several distinct stages in its life such as market introduction, penetration, and saturation after which its sales declines. In other words, you need to keep the customers and prospects engaged with your product offerings bespoke to their changing needs. This translates to the fact that people really don’t care about you unless you make value propositions to them befitting their requirement. Therefore, the brand broadening exercise involves a lot of proactive thoughts and actions. We have mastered the art and science of the brand broadening exercise while worked for some of the best-known brands around the globe.

Key areas of our Brand Broadening Exercise and engagement:

• Brand health check:

  We check the health of your existing brands in the first place. This lets us know your standing in the market. For instance, we keep tracking your sales figures as well as those of the competition periodically that leads to a couple of clues such as how your brands are faring in the market and also, the areas for improvement on them. We update you here accordingly.

• Market research:

  We conduct thorough market research from time to time in different markets to figure out the missed opportunities, if any and at the same time, we do the test marketing in your niche market.

• Make the findings user-friendly:

  We assimilate all the findings in a meaningful way and then, prepare a user-friendly report backed by data and diagrams that you can readily share with the higher management for a decision making. We thus help you stay focused in your endeavour for the brand extension.

• Winning the sceptics:

  Our report on the brand broadening exercise is user-friendly that is backed by both data and diagrams. Therefore, winning the sceptics on the proposed brand broadening becomes easy for you.

• Creating a buzz in the market:

  Creating a buzz in the market is important especially when you undergo a brand broadening exercise. We create awareness about the new product/service being made available from a date and how the same will serve the consumers’ interest. In short, we conduct consumer education programmes that give birth to a prelaunch demand in the market. For instance, Tata Motors launched its first-ever small car “Indica” in the year 1998 in India and the entire production capacity was booked for the next 2-3 years before the launch.

In short, we keep your interest level high throughout the entire Brand Broadening Exercise. Hire us to know more about us here.