Social media marketing India | SMO company in India

Choose your social media platform with us!

The seed you sow so you reap. This rightly applies to you at the time of making a choice on the social media platforms for your business. It is important to mention here that not all the platforms are suitable for you though they may be so in the majority of the cases. For instance, in a recent research conducted by Pew Research, it has been found that 63% of Americans use Twitter and Facebook in search of news on events and issues besides family and friends. Again, double the number of Facebook users is believed to follow Twitter for the breaking news.

Likewise, you have to be careful about the social media platforms that you choose to go with for the product or brand campaign. You are an expert as an entrepreneur or maybe the person holding the topmost post in your office. You are thus accountable for the growth and profitability of the business. But, can you afford to look after each and every aspect of the business? Surely NOT. There we come to your help with our years of hands-on experience and expertise on social media platforms.

What we do for choosing social media platforms:

• Understanding your target group (TG):

  While choosing the appropriate social media platforms for you, we always give 100% priority to your TG. Having said that, we mean unless we have a clear mindset about the TG, we by default can’t choose the best social platform for your business. For instance, Pinterest is a social media platform that has been known for the female audience in a much greater number compared to others. In other words, if you have a product that caters to ladies, we should choose Pinterest in the first place. But, Pinterest is mostly very popular among Americans. Hence, it has a niche market.

• Brand equity:

  You are well-known in the market and also have a consumer profile. Based on the same, we tend to choose the social media platform that suits your campaign too. For instance, you appeal to a majority of the learned consumers. We then choose LinkedIn for you as it’s a very consummate social media platform.

• Brand positioning:

  Brand positioning refers to the act of owning consumers’ minds. Whether you wish to be known as a premium brand or a brand for the mass will benchmark our selection. We work very hard with you/your team to understand this and choose an appropriate social media platform accordingly. We choose Twitter over Facebook when you address the mass market.

• Pricing:

  Pricing too contributes to the selection of a social media platform. In fact, pricing is very sensitive in some markets around the world. You will see comments on your posts especially from those markets that will have a negative impact on your brand positioning. It is important to respond to them individually and Facebook gives that flexibility to you.

To know more about our social media selection process, call us today.